February 1, 2023

Designed by Atelier Brueckner, the Musee Atelier Audemars Piguet gives patrons and visitors a unique perspective into the company’s reverential approach to timekeeping and watchmaking, while guiding them through the entire process to help them understand exactly why the company is regarded as one of the most renowned watchmakers on the planet. Located in Le Brassus, the same historic village where the company was first founded, the museum guides people through the past, present, and future of Audemars Piguet.

Designer: Atelier Brueckner

“The scenography offers a diverse experience of watchmaking with crescendos, high points, and contemplative moments”, the architects mention. “Various sculptures, automata, and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape. In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.”

The museum carefully captures the sheer brilliance and intricacy of AP’s watches with its viewer experience. Not only is the museum planned out in stunning detail with the liberal use of gold accenting to evoke a sense of luxury, it’s equally painstaking in how minutely each detail is incorporated. Every aspect of the architecture, from the floors, to walls, to ceilings, to even the lights, plays a small role in the grander scheme, just like a small cogwheel serves a larger purpose in a watch’s complication. Eventually, the journey through the museum feels like a journey through space and time.

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The Musee Atelier Audemars Piguet is a winner of the A’ Design Award for the year 2022.